We Never Go Out of Style: Meet the Woman Behind One Direction’s Fashion Choices

Longreads

What does it take to make the hottest band in the world look incredible? No one knows better than Caroline Watson. She styles Harry, Liam, Niall, Zayn and Louis–from their X-Factor days to their present fame. Brodie Lancaster interviewed Watson about helping each band member evolve into his signature look, in the glare of the spotlight and in the eyes of the fans.

What was that original concept you pitched?

I had this idea that I wanted them to be like the male equivalent to the Spice Girls, but being kind of cool. When I say “the Spice Girls,” I mean being in a group but having an identity. Everyone wore different things and no two girls looked the same. I wanted to create that with the boys. It was obviously a big Simon Cowell project, but I don’t think anybody knew how much it was going to blow up in the way…

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